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History of Transamerica

History of Transamerica
Aegon is an international life insurance, pensions, and asset management company headquartered in The Hague, The Netherlands. Transamerica, which is part of the Aegon Group, is one of the world’s leading financial services companies, providing insurance, investments and more to 27 million customers.* Transamerica Financial Advisors, Inc., (TFA) is proud to be a Transamerica company. TFA is a full-service, independent Broker/Dealer and Registered Investment Advisor headquartered in St. Petersburg, Florida. 
*Based on total number of policies and accounts for the Transamerica companies and their insurance, financial and retirement affiliates in 2014.

Transamerica’s Beginning
Transamerica dates back to 1904, when its founder, A. P. Giannini opened his first bank, the Bank of Italy, in San Francisco with the goal to make financial services available to everyone, not just the wealthy few. And he did just that. After the 1906 San Francisco earthquake and fire, Giannini set up a makeshift bank on the San Francisco docks, giving residents loans to rebuild that were secured with only a handshake.

In 1928, Giannini merged his bank with Bank of America, and in 1930 acquired Occidental Life Insurance Company through Transamerica Corporation. The banking and life insurance businesses separated in 1956, with the latter taking the Transamerica name, and in 1972, the now iconic Transamerica pyramid claimed its place in the San Francisco skyline.

Changing Times
In 1999, Transamerica began a new chapter in its history when it became part of Aegon N.V. Aegon, one of the world’s leading financial services organizations, providing life insurance, pensions and asset management. It is based in The Hague, The Netherlands and has more than 28,000 employees worldwide, who help millions of customers take responsibility for their financial futures.

Present Day
That’s the rich history of Transamerica, and what shapes TFA. For nearly 30 years, TFA has followed Giannini’s vision by bring products, solutions and professional money management, once reserved for the wealthy, to families from all walks of life.

TFA Representatives are independent, enabling them to offer products from several industry-leading providers so they can recommend the appropriate product for a client’s needs.

Company Facts

    • -TFA is designed to serve middle income individuals and families


    • -TFA a Transamerica Company - other Transamerica companies include Transamerica Asset Management, Inc. and Transamerica Premier Life Insurance Company


    • -TFA is a member firm of FINRA and the Securities Investor Protection Corporation (SIPC)


    • -TFA is an SEC Registered Investment Advisor


    • -As of October 2016,  distributes investment products and services through more than 3,000 representatives nationwide