Be Your Own Boss

For more than 35 years, we’ve been helping entrepreneurs like you succeed as independent Registered Representatives and Investment Advisory Representatives, serving families, businesses and individuals in need of sound financial guidance. Whether you’re new to the industry or an experienced financial services professional, TFA is the place for you. See what our representatives have to say.

Penney Ooi

Location: Pleasanton, CA
Previous Career: Loan Officer

After earning a finance degree, Penney began working as a loan officer for a mortgage company. However, this career quickly proved challenging and not likely to help Penney leave a lasting financial legacy for her family. She soon began searching for a new opportunity.  Because of its compensation structure and level playing field, Penney decided to became an independent registered representative at TFA.

"At TFA, I'm in a nurturing environment where people encourage you and help you to succeed. I love TFA because here everyone has the same opportunity to win."

Brian Loiseau

Location: Denver, CO
Previous Career: Accountant

Brian earned a good income and traveled the world as a management consultant for one of the Big Five accounting firms. After 10 years, the long hours and demanding work got to him, and he left to start his own business. "I wanted a life, not just a living," he says.

As an independent Registered Representative at
TFA, Brian no longer trades his time for a salary, and has increased his income and built a successful business: "The most exciting and gratifying part of
my career is the ability to help my team and clients pursue their goals.“

Leverage Our Powerful Business Platform

We provide tools and resources to help you navigate this industry so you can focus on building a competitive business that empowers your clients to live well and build wealth. You can scale your business at your own pace, as you take advantage of our powerful platform.

The Power of Choice

Clients have diverse financial needs. That's why we make a wide array of products available from many well-known providers that can help them pursue their goals.

Client Relationship Management (CRM) Tools

Our CRM system, from Salesforce, gives you ready access to vital client information so you can give your clients guidance that’s both suitable and in their best interest.

Training & Marketing Resources

Attend seminars supported by local leadership, money managers and home office representatives. Build your market with approved marketing materials and other tools to use with your clients.

Compliance and Supervisory Support

The industry’s complex regulatory environment can be challenging, but our supervisory structure helps to streamline compliance functions so you can focus on building your business.

Our busines platform provides a comprehensive gateway to the data, updates, and tools you need to run a sophisticated, modern business. From business-related reports to company news, as well as field training videos, marketing materials and easy-to-use apps, you can execute key business functions like a pro.


– Josie Flores

Your contacts are everything in this business. Leverage them with the power of our advanced client relationship management (CRM) software from Salesforce. It equips you with tools and automation to help you stay on top of the key drivers of your business. Close sales faster. Create smooth processes. Craft your ideal workflow. Build relationships that build trust, longevity, and profitability.

– Gary Moran

“Transamerica Financial Advisors, Inc. (TFA) offers everyone the same opportunity for business ownership and the chance to succeed, no matter their background. I'm proud to support our independent financial professionals as they expand their businesses to help clients with their wealth management needs.

The possibilities for your business are limitless.”

Michelle Barry /  President, TFA

Make Way for Success

We pave the way for people of all backgrounds to succeed in this industry. And there's no better time than today to start building a business as an independent Registered Representative or Investment Advisor Representative.

Serve a Growing Need

There are thousands of people who are underserved or overlooked by the financial services industry – with many of them being middle-income families – who may not be properly prepared for retirement. You can build a business that addresses their needs.

Build a Team

You can mentor and coach newly licensed Registered Representatives and/or Investment Advisor Representatives to write new business and, depending on your licenses, you may be able to earn a percentage of their commissions.

Robust Compensation

Your earning potential depends on your hard work and determination. Compensation can be paid in many ways, including commission and recurring fees.

Work/Life Balance

Many people start their businesses at TFA to have more control over their time and life. As a business owner, you will have the freedom to set your own hours.

Is This Opportunity for You?

Download our brochure to learn more about how you can build a business as Independent Registered Representative and/or Investment Advisor Representative, serving families, businesses and individuals in need of sound financial guidance.*  

Download it now