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About

Since 1984, we’ve been empowering people to feel more confident about their financial future.

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Accessibility for All

Transamerica Financial Advisors, LLC (TFA) is part of Transamerica, a company that has stood for innovation and openness since 1904, when a young entrepreneur named Amadeo P. Giannini founded a bank in San Francisco to make financial services available to everyone. This company was among the first to serve everyday people with banking services, and in 1909, it began establishing branches to serve more customers.

In keeping with this history, TFA's representatives strive to serve people from all backgrounds, and encourage clients to think differently about their future in pursuit of their financial success. Because just like with planning and saving, we believe the little steps we take today toward a better financial future can make a big difference tomorrow.

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Understanding Financial Options

"Be the first in everything." That was the goal of Amadeo P. Giannini, as he laid the foundation for Transamerica. And it's a goal that's continued to shape the company. That's why at TFA, we believe our responsibility goes beyond insurance, investments and retirement accounts. Our representatives are also in the business of helping people improve their financial and personal well-being. Today, TFA and our representatives work hard to lead the way in:
 

  • Giving more middle-class families access to wealth management strategies and solutions
     
  • As life changes and client needs evolve, we adapt to meet their needs
     
  • Creating opportunities for financial services entrepreneurs who want to build a business that serves the families and businesses in their community
     

Our History

1984

Open for Business

TFA registered with FINRA, and started serving families. The firm was created to enhance the present and future economic well-being of its clients and Representatives.

1991

A Stronger Product Portfolio

TFA registered with the SEC to become a full-service broker-dealer dedicated to meeting clients' diverse financial needs.

2009

Growth Through a Merger

TFA merged with InterSecurities, Inc. and grew to more than 1,700 registered representatives and $16 billion in client accounts.

2012

A Game-Changing Move

To gain greater efficiency, TFA merged with World Group Securities, Inc., another Transamerica company and broker-dealer.

2015

Next-Level Growth

Based on 2014 data, TFA was the No. 1 broker-dealer based on the number of women advisors, and the fifth largest U.S. broker-dealer based on number of representatives.1

2017-18

Changing the Face of the Industry

TFA was named the No. 1 broker-dealer for the number of producing female representatives and the No. 2 broker-dealer for the overall number of female representatives.2

2021

New Heights

A record fourth quarter for the largest Assets Under Management for TFA.3

Ready to Serve You

TFA has the experience to help you.

Learn about our products

1 Broker-Dealer Rankings, InvestmentNews, Broker- Dealer Data Center,   "The independent broker-dealers with the most female advisers,” April 29, 2015, http://www.investmentnews.com.
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2 Broker-Dealer Rankings, InvestmentNews, Broker-Dealer Data Center, http://data.investmentnews.com/broker-dealer-data/rankings?U=custom&F=frps%7Cfprps&Y=2017.
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3 Based on a 2022 internal analysis.

Meet Our Leaders

TFA is managed by a team of dedicated and focused professionals, whose knowledge and experience come together to make a difference for clients, representatives and product providers.

Photo of Michelle Barry

Michelle Barry
President

Bob Costello - TFA Chief Operations Officer

Rob Costello
Chief Operations Officer

Photo of Brian Beitzel

Brian Beitzel
Chief Financial Officer

Photo of Christina Kramer

Christina Kramer
Chief Compliance Officer

Photo of Drew McDonald

Drew McDonald
Head of Field Engagement

Anissa Benich, Head of CX and Marketing

Anissa Benich
Head of CX & Marketing

Jonathan Fonash - Chief Supervisory Officer

Jonathan Fonash
Senior Director
Wealth Management

Nathaniel Tjoa | TFA Director, Supervsion

Nathaniel Tjoa
Director, Supervision

2,725

Registered Representatives as of December 2023

1,131

Investment Advisor Representatives as of December 2023

90+

Product Providers as of December 2023

$14B+

Assets Under Management as of December 2023

300K+

Customer Accounts as of December 2023

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Transamerica Financial Advisors, LLC is a full-service, fully licensed, independent broker-dealer and Registered Investment Advisor with thousands of representatives across the United States who offer products and services from more than 100 separate providers.

Transamerica Financial Advisors, LLC (TFA), Member FINRA, MSRB, SIPC and federally Registered Investment Advisor, offers securities and Investment Advisory Services.

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Since 1984, we’ve been helping entrepreneurs like you succeed* as independent Registered Representatives and Investment Advisory Representatives. See what TFA can offer you.

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*Many people experience various levels of success, however, individual member experiences will vary. This statement is not intended to nor does it represent that any individual success is guaranteed.

© 2018-2025 Transamerica Corporation
Two Liberty Place, 50 South 16th Street, Philadelphia, PA 19102 
Phone: 770-248-3271

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